Free SEO Guide and Free SEM Instructions
SEO – Search Engine Optimization and SEM – Search Engine Marketing
How do I get my website to show up on the first page of Google? This is the all important question that everyone who owns a website eventually asks. There is no guarantee that your site will have the first spot on the first page of Google for a specific keyword search. If an SEO firm is making that promise, avoid them! Even if you make it to #1, you may find yourself bumped out pretty quickly. You have to put in a lot of SEM time to keep yourself at the top. There are several things you can do to your website to help Google’s web crawlers rank your site highly in a search. The first involves the design and coding of your website called SEO. The second is to perform SEM (see below) and get organic links, click through conversions and traffic/link exchanges. The third is wait time.
Find your keywords by following the instructions below on getting Google Access under SEM.
Here are a list of SEO practices – somewhat in order of importance:
Overuse keywords –
Use the same meta tags - descriptions, keywords, and title tags should be different on each page.
Copy text from another website – this is a no-no in Google’s algorithm
SEM – Search Engine Marketing
Get Google To Crawl Your Site (only after your site is completed and is Search Engine Optimized):
First – Get Google Access:
Second – Get Google Analytics (instructions for WordPress below)
Click on Analytics
In another tab in your browser, log into your website and click on Settings in your Dashboard then Google Analytics.
Follow the instructions once you are there.
Google Analyticator provides User Visits Data and Keywords within your Dashboard.
Third – Get a Google Place Page
Create a Video
This is VIRAL MARKETING! Create a video with some key information and promise to reveal more FREE information on your website. Urge readers to click through to your site and watch your traffic grow! Obviously You Tube is number one, but there is also Daily Motion, Vimeo, Veoh, Blip TV and more. Do a search for upload video!
A quick way to gain better ranking is to pay for Google Adwords. These are advertisements you find when searching Google that appear in the right-hand column. You can choose the maximum amount of money to spend per month, as well as the amount to spend per click for top keywords. Adwords tells you what your competitors are paying for keywords and in what position your ad will appear for certain dollar (or cents) amounts. Get to Adwords through your Google Accounts.
Get Inbound Links from Websites Within Your Industry.
(This has changed recently and Google now does not like equal exchanges so look for website owners or SEO representatives that can offer 3-way linking.) The absolute best incoming link is from a well-respected (highly trafficked) website’s homepage, within the body of text, with a description surrounding your link that includes your best keywords. Is this a reasonable goal? Not likely, but people often trade link exchanges on certain pages within their sites and it is easy to do. Create a template email politely asking for a link exchange. Do a Google search for your keywords and contact those businesses within your industry who might exchange links. A website containing a links page is especially likely to comply.
Add Incoming Links to Your Site by Adding Your Business Listings to Search Engines.
Advertise for Free on the Web and Increase Your Incoming Links
One of the best ways to increase your Google ranking is to place ads on Craig’s List. You MUST add a link to your website so that Google’s web crawler sees the incoming link. DO NOT DELETE YOUR ADS!!!!! Each link in each Craig’s List entry counts as a link to your site. Use multiple accounts to get your ads listed in as many cities as you can. (you need a different phone number for each account).
Place Ads on Kijiji http://www.kijiji.com/
Don’t forget your local newspapers and publications may allow free listings!
Email Everyone You Know!
After your site has been crawled (after getting feedback from Google Analytics), ask your friends and family to browse your site by finding it through a search. Do the research yourself first. Perform a search with your top keyword and find your site. Notate the page number and exact words you used for your search and put them in an email to your contacts. Ask them to perform the search exactly the way you did through the same search engine (Google is best). Ask them to click on the correct page number in the search, find your site description and click through the link to your site. Ask them to look at every page, not just the home page – and stay on each page as long as they can, the more time spent on the site, the better. This is known as an “organic search conversion”.
Another way to keep people coming back to your site and gain valuable click through conversion is to send out newsletters. Do NOT put your whole article in a newsletter, only a snippet with some juicy keywords to entice them to your website. Have a link to the specific page to read the rest of the article.
Here is a free online newsletter maker/database to use:
Create Email Marketing Campaigns – Have a subscribe button on your website with your MailChimp account.
Keep the Ball Rolling with Forums and Blogs!
Search out forums in your industry, create an account on different websites and INCLUDE YOUR WEB ADDRESS IN YOUR PROFILE! Do the same for blogs.
Social Networking and Bookmarking
Visit and become a member of DIGG, FACEBOOK, MIXX, STUMBLE UPON, REDDIT, TWITTER, BOING BOING, NOW PUBLIC
Become an Expert in Your Field!
ARTICLE DIRECTORIES – Write articles about your industry and add them to any valuable article directory – FREE INFO creates traffic to your site!
Here is a recent list of article directories with Google page ranks:
Google “traffic exchange” and register for the top 5 sites. Perform the work asked and receive hits/traffic to your website.
Stay Abreast of the Best SEO Practices:
Top 10 Internet Marketing Blogs
1. My Internet Marketing Blog
A Couple of Good Tutorials